Lisa Ford A leading expert on how to serve and retain customers, Lisa Ford is the author or co-author of such best-selling books as Exceptional Customer Service, Customer Service Excellence: It's in the Details, Only the Best on Customer Service, and Only the Best on Leadership. Lisa Ford is a specialist in such critical training areas as customer service, customer retention, hiring, managing, and training for service excellence. She has also been a featured presenter at Inc. magazine's Customer Service Conference.

Lisa Ford is featured
in the following Crestcom videos:


How to Provide Gold Standard Customer Service

  • Deliver exceptional customer service every time
  • Serving customers vs. processing them
  • Five gold standard service rules

The Quest For Excellence

  • Six keys of personal excellence
  • Deliver excellence for customers
  • Action steps of leadership excellence

How to See Your Company Through Your Customer's Eyes

  • Six Strategies for improving service
  • Perception is reality to a customer
  • Tap into great customer insight

How to Hire, Train, and Reward Customer Service-Oriented Employees

  • The five keys of effective customer service training
  • Four strategies for rewarding service-oriented employees
  • How to retain star employees

How to Deal With Difficult Customers

  • Seven steps of dealing with difficult customers
  • Remove "emotional trigger words" from your vocabulary
  • Use the "Power Tool" of customer service

How to Exceed Customer Expectations

  • The goal: To amaze, astound and astonish
  • How to excel in the four circles of service
  • Six steps to recover customer
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