Bob Johnson is an internationally renowned sales, marketing, and management consultant. Johnson was raised and educated in the United States. He currently resides in Australia. Bob Johnson has been on the "front lines" of international business. When he deals with techniques and tactics you know that he is not speaking from theory … but from experience.
Bob Johnson is featured
in the following Crestcom videos:
MANAGEMENT MATERIALS:

The Visionary Leader

  • Establish a vision for the future
  • Lead others to support your vision
  • Turn vision into reality

How to Conduct Performance Appraisals

  • Ten principles of performance appraisals
  • Give performance-centered feedback
  • Dealing with underachievers

How to Deal with Workplace Mistakes

  • Fixing mistakes vs. fixing blame
  • Five principles for handling mistakes
  • Solving problems and building people

How to Structure for Results

  • Planning
  • Target definition
  • Problem-solving

How to Delegate Responsibility

  • Follow-up
  • Stop controlling
  • Association

How to Build a Creative Atmosphere

  • Unblocking
  • Stimulating
  • Dealing with Change

Management Begins with Creative Thinking

  • Old habits
  • Ownership
  • Brainstorming

How to Motivate for Results

  • Self-analysis
  • Willingness
  • Focusing

The Seven Steps of the Planning Process

  • Fact-finding
  • Employee involvement
  • Follow-up

SALES MATERIALS:

How to Overcome Call Reluctance

  • Recognize the symptoms
  • Recognize the causes
  • Self confidence

How to Get to the Decision Maker

  • Approach
  • Confidence
  • Method

How to Proceed After You've Said "Hello"

  • How to gain attention
  • Get in tune with prospects
  • First impressions

How to Build Win / Win Relationships

  • Cooperation
  • Influencing vs. controlling
  • What's in it for me

How to Plan Your Way to Increased Productivity

  • The 80/20 rule
  • Establishing priorities
  • Effectiveness

How to Increase Your Telephone Effectiveness

  • What should … and shouldn't … be done by telephone
  • Increase number of contacts
  • Decrease the cost of contacts

How to Help Your Prospects Remember Their Headaches

  • Communication
  • Supply and demand
  • Customer service

How to Change Doubt to Belief

  • When / how to introduce facts
  • Third party successes
  • Effective communication

How to Motivate Your Prospect to Act Now

  • Importance of "Now"
  • Urgency
  • Action reluctance

How to Identify Buying Signals and Use Trial Closes

  • "Thermometer" marketing
  • Testing
  • Funneling

How to Turn Cold, Hard Objections into Soft, Warm Business

  • Clarification
  • Cushions
  • Solutions

How to Close with Greater Confidence

  • Self-confidence
  • Four steps to closing the sale
  • Customer comfort


Watch Bob Johnson Here
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